What society needs is a little help in becoming healthier by cutting back on unhealthy food and drink.
Many Britons would give up favourite things, including sex, to reach 100 years of age, a poll suggests.
Some 40% said they would give up sex - half of women and a third of men - 39% food and drinks and 42% travel.
But the Bupa survey of 1,003 people found 94% would not give up the company of family and friends and three quarters would not sacrifice money.
Many would 'want to live to 100' - via bbc news From nanny state to a helping hand
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